It is known to all that Rolex is a prestigious luxury brand in the watch industry. Though Rolex constantly launches new models of watches, its sales in Asian countries especially in the Chinese market are under threat from Omega. Today, Omega focuses more on the brand marketing and continuously narrows the gap with the rival, namely Rolex. Thus, Rolex may have a hard time in the future.
Rolex always enjoys an international reputation as a manufacturer of watches. However, in recent years, as Rolex watches lack changes in styles and designs, its sales have been declining. On the contrary, the sales amount of Swatch’s brand Omega keeps increasing. As Omega watches maintain stylish in styles and designs, they are well-received by emerging market consumers. In fact, both Rolex and Omega are representatives of international famous brands concerning the design positioning and marketing strategies of brand. These two brands have excellent performance in some aspects like durability, precision, water-resistance and dust proof. Anyway, their watches with exquisite designs aim to help users go beyond the limit and overcome difficulties.
In the past, Rolex’s reputation and sales have exceeded Omega’s. Especially in recent years, Omega has initiated the challenge to its main competitor Rolex. Nick Hayek Jr, CEO of the Swatch Group, once said, “Omega will achieve parity with Rolex and will even excel Rolex in the next three to four years.” Actually, there is the fierce competition in the watch industry. It is anything but easy for Omega to shake the status of Rolex. After all, Rolex is a well-established brand.
